Gaya APA

Kotler, Philip, Armstrong, Gary. (1983). Principles of marketing . London: Prentice-Hall International.

Gaya Chicago

Kotler, Philip, Armstrong, Gary. Principles of marketing. London: Prentice-Hall International, 1983. Buku Teks.

Gaya MLA

Kotler, Philip, Armstrong, Gary. Principles of marketing. London: Prentice-Hall International, 1983. Buku Teks.

Gaya Turabian

Kotler, Philip, Armstrong, Gary. Principles of marketing. London: Prentice-Hall International, 1983. Buku Teks.