Gaya APA

McCarthy, E. Jerome, Perreault, William D.. (1988). Basic Marketing . New York: Toppan.

Gaya Chicago

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. New York: Toppan, 1988. Buku Teks.

Gaya MLA

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. New York: Toppan, 1988. Buku Teks.

Gaya Turabian

McCarthy, E. Jerome, Perreault, William D.. Basic Marketing. New York: Toppan, 1988. Buku Teks.